Absolut Vodka is a Swedish vodka made exclusively from natural ingredients, and unlike some other vodkas, it doesn’t contain any added sugar. In fact Absolut is as clean as vodka can be. Still, it has a certain taste: Rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit.

Bold, original, creative. Absolut Vodka launched in New York, 1979. The transparent and label-less bottle, inspired by an 18th Century medicine bottle, stood out from its tall, flashy, competitors. This was 1970s New York, after all. You had to be different to get noticed.

The ways to enjoy Absolut Vodka Original are almost as many as the number of times it is distilled - countless. Mix with or keep it neat. Add soda water, lime juice and a couple of lime slices to serve yourself the perfect Absolut Vodka Soda. This is One Superb Vodka.